Eye care: the missing step of your skincare routine.
Founded by a leading ophthalmologist with a deep passion for eye health and beauty, Daily Practice by Dr B is redefining eye care with luxurious, eye-safe skincare solutions tailored specifically for the delicate eye area.
Our ophthalmologist-developed and tested formulas are clinically designed to nourish, protect, and rejuvenate—targeting puffiness, dark circles, and fine lines with precision. Each product is crafted with uncompromising standards for safety and efficacy, so you can indulge in beautiful, refreshed eyes with complete confidence.
Because when your eyes look and feel incredible, so do you.
OUR FOUNDER
Dr. Ashley Brissette (Dr. B), MD, MSc, FRCSC, ABO, is a leading ophthalmologist based in New York City, renowned for her expertise in eye health and aesthetics. As a trusted media spokesperson, she is frequently featured on television and in national publications for her insights on modern eye care. Beyond the clinic, Dr. Brissette is deeply committed to global vision equity—participating in surgical missions around the world to help restore sight to those in need.
GLOBAL MISSION
Daily Practice is proud to support global vision care initiatives, with a portion of proceeds dedicated to closing the gender gap in blindness. Today, 112 million more women than men are living with vision loss—including blindness—making it not just a health issue, but a gender equity issue.
Barriers like limited financial access and gender-based discrimination often prevent women and girls from receiving the eye care they need. We believe that restoring sight can empower individuals, uplift families, and strengthen communities.
Through every purchase, we aim to contribute to meaningful change and advance the vital work of these remarkable organizations:
ORBIS and ASCRS Foundation.