daily:practice was created by New York City's top ophthalmologist Dr. Ashley Brissette. Dr. B noticed a trend in her patients - they wanted eye care products that were safe yet effective. She worked closely with skin care chemists to create safe clinical skin care for the sensitive eye area.

Science-backed skincare refers to the use of skincare products or treatments that are supported by scientific evidence. This means that the ingredients, formulations, and techniques used in the products have been scientifically tested and proven to have positive effects on the skin. The efficacy of these skincare products is determined through safety studies that assess their ability to improve skin health and ensure gentle yet effective results.